With 15+ years of extensive experience across the building products, construction, specification, façade, roofing, cladding, building envelope, and housebuilding sectors, I help manufacturers, suppliers, and distributors grow their business through consultancy, sales training, business development, and hands on commercial support.

I don't just provide advice. I work directly with businesses to identify opportunities, engage decision makers, attend face to face meetings, present products, support specification activity, and build relationships that generate real commercial results. Acting as an extension of your team, I help turn opportunities into projects, specifications, and sales.

My experience spans both residential and commercial construction markets, including major logistics, industrial, retail, mixed use, and housebuilding developments. Throughout my career, I have worked with a wide range of building products, including façades, rainscreen cladding, roofing systems, architectural panels, insulation solutions, external wall systems, and building envelope materials.

Alongside my external envelope expertise, I also bring extensive experience within interior finishes and surface materials, including kitchen worktops, quartz, porcelain, sintered stone, and premium specification products.

Having worked closely with architects, façade consultants, roofing and cladding contractors, main contractors, developers, housebuilders, fabricators, manufacturers, distributors, merchants, and installers, I understand how products are specified, sold, and delivered throughout the construction supply chain.

Whether you're looking to increase specifications, generate new business opportunities, launch products, enter new markets, or strengthen customer relationships, I provide practical, commercially focused support designed to deliver measurable growth.

‘‘My focus is simple: helping building product businesses open doors, build relationships, win specifications, and grow sales across the construction industry.’’

Aaron capon