EXTERNAL ENVELOPEFaçades, cladding
Façades, cladding
& roofing
Rainscreen panels, architectural surfaces, external wall systems, insulation and roofing solutions.
Building product sales & specification consultancy · Nationwide across the UK & Ireland
Better conversations.Bigger opportunities.
Helping manufacturers, suppliers and distributors get products in front of the right people — and turn technical value into commercial progress.
Start a conversation
B2B & B2CFrom concept to specification.
Building product salesSpecification supportCommercial developmentFaçade expertiseSales trainingBusiness development
01 / WHAT WE DOCommercial insight.
Commercial insight.
Practical impact.
From initial introductions to specification and sales, tailored support that feels like an extension of your own team.
01Business development
Identify where your products can win, connect with the right decision makers and develop relationships that make the pipeline more valuable.
Target accountsIntroductionsMarket opportunities
02Specification support
Put technical products in front of architects, contractors and façade specialists, and support the dialogue as designs move towards tender.
Architect engagementPresentationsTender-stage support
03Building product consultancy
Independent insight on product fit, positioning and routes to market, with hands-on understanding of the building envelope and the wider supply chain.
Market positioningFaçade systemsSupply chain
04Sales training
Clear, relatable coaching for building product teams and showrooms, focusing on discovery, objection handling and converting product knowledge into sales confidence.
WorkshopsCoachingIn person or online
Looking for something more specific?Talk through your requirements
02 / ABOUT AEC SOLUTIONSExperienced advice.
Experienced advice.
Without the complexity.
AEC Solutions works directly with building product businesses to connect technical understanding with the conversations that influence real projects.
15+
Years across building products, façades, roofing, cladding, specification and housebuilding.
LED BYAaron CaponManaging Director, AEC Solutions Ltd
03 / SECTORS & MATERIALSBuilt for the industry.
Built for the industry.
Designed for growth.
Knowledge of the people, processes and materials that shape the built environment.
INTERIOR APPLICATIONSWorktops &
Worktops &
interior surfaces
Porcelain, quartz, sintered stone and specification-led surface materials.
WORKING WITH
Architects / Façade consultants / Main contractors / Developers / Housebuilders / Manufacturers / Distributors / Installers
04 / OUR APPROACHThe right action.
The right action.
At the right time.
Consistent commercial progress is built through informed targeting and meaningful follow-through.
Discuss your goals- 01
Find the opportunity
Understand the market and focus effort on projects where your product genuinely belongs.
- 02
Reach the right people
Build introductions with the designers, contractors and developers influencing decisions.
- 03
Make the case
Present the technical and commercial value of your product in language that resonates.
- 04
Keep momentum
Follow specifications, resolve questions and stay involved as the project evolves.
05 / SALES TRAININGSharper conversations.
Sharper conversations.
Stronger teams.
Practical, commercially focused workshops designed around the way building products are actually sold.
STRATEGIC / B2B90 MINUTES
Sales Strategy
Masterclass
Step outside the day-to-day and explore where your sales process and customer journey can work harder.
- Sales process and conversion review
- Value-led selling techniques
- Customer journey mapping
- Competitive positioning
£595per session
Enquire about a session PRACTICAL / B2C45 MINUTES
Showroom Sales
Workshop
A focused session for customer-facing showroom and sales teams, built around confidence and conversion.
- Understanding buying behaviour
- Handling questions and objections
- Upselling and cross-selling
- Customer-friendly product presentation
£345per session
Enquire about a workshop Need something tailored? Ask about team workshops or bespoke coaching
06 / GET IN TOUCHReady to make
Ready to make
things happen?
Speak directly with Aaron about your products, target markets, commercial plans or next project opportunity.
Nationwide coverage across England, Scotland, Wales and Ireland · Meetings in person or virtually